Now, “Inside Apple,” Lashinsky expands on the attributes that last year made Apple the world’s most valuable company. It’s an entertaining account that explains how other companies could emulate Apple’s success – while also making clear how difficult that task would be.
By now Apple’s approach to product development and marketing is well known. Lashinsky’s chapter titles boil them down into succinct commands: “Embrace Secrecy.” “Focus Obsessively.” “Overwhelm Friends/Dominate Foes.”
All of which is easier said than done. Lashinsky credits Apple’s outsize success largely to co-founder Steve Jobs, a noted micromanager whom he likens to “a domineering orchestra conductor.
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|Dimensions||23 x 15 x 2 cm|
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In a volatile world, America’s worst nightmares canbecome real—anywhere, anytime, and with no warning.
But there is one potent defense: a top-secret military facility in the Nevada desert where the high-tech future of warfare is being conceived and constructed.
Masters of astonishing military technology that enables them to deploy almost instantaneously to any part of the Earth, the Dreamland team must now stop a dangerous revolution in the making in Eastern Europe—where a mysterious group of insurgents has blown up an essential pipeline, thereby