Pop stars will always have their die-hard fans, and superstar Lady Gaga (real name Stefani Germanotta) is no different. Lady Gaga calls her fans "little monsters," and in Monster Loyalty, marketing and social media author and speaker Jackie Huba shows why the singer known for her outrageous costumes and mega-hits can serve as a model for developing sustained customer loyalty. Huba, whose previous books are Creating Customer Evangelists and Citizen Marketers, draws seven key business lessons from Gaga’s career: focus on your one percenters, lead with values, build community, give fans a name, embrace shared symbols, make them feel like rock stars, and generate something to talk about.

Borg and McEnroe may have enjoyed breathtaking rallies in late ‘70s and early ‘80s tennis, but Tignor, Executive Editor of Tennis magazine, largely shanks his shot at capturing the era's excitement. Tignor offers extended looks at Borg and McEnroe, but also Jimmy Connors, who had epic clashes of his own with both the "Angelic Assassin" and the "Brat." Indeed, Tignor covers many players, including Vitas Gerulaitis, Ivan Lendl, and Ilie Nastase, or "Mr. Nasty" as the Romanian was known (in profiling him Rignor finds his sweet spot). The author also lobs in doubles tennis, the women's game, Renee Richards, and a smattering of off-the-court shenanigans (Borg was superstitions; Borg slept with lots of women) but fails to argue convincingly why this epic match-up signaled the end of an era. True, when Borg retired, McEnroe began to slide. But Connors staged a remarkable comeback in his later years, and while Lendl failed to spark much interest, newcomer Andre Agassi certainly did. Fans of today's superstars—Federer, Nadal, and Djokovic–enjoy fierce rivalries almost every year. In the end, Tignor is unable to suggest that anything was truly at stake in the Borg-McEnroe rivalry beyond the money and egos involved.

A Complete Health Guide for Women With so many prescription and nonprescription drug options on the market, it's more important than ever for women to keep informed, get involved-and stay healthy-with: The Women's Pill Book Includes the most comprehensive, up-to-date information available on prescription and over-the-counter medications Contains complete A-to-Z listings of common drugs and natural supplements, featuring side effects, dosages, and possible interactions with other medications Highlights women's specific health concerns: reproductive issues, osteoporosis, heart disease, autoimmune disorders, hormones, depression, and more Supplies warnings and safety guidelines for avoiding prescription drug abuse Includes specific questions that women should be asking their doctors and pharmacists Book jacket.,A reader-friendly reference guide to the prescription and over-the-counter medications commonly used by women.

‘China is not a superpower, nor will she ever seek to be one,” said Deng Xiaoping to the United Nations in 1974. If China should ever “subject others to her bullying, aggression and exploitation,” continued Deng, “the people of the world should identify her social- imperialism, expose it, oppose it, and work together with the Chinese people to overthrow it.” To be fair, in 1974 Deng was not yet the Little Helmsman who would dismantle Maoism and introduce the market systems that within three decades turned China into a superpower with a growing appetite for social-imperialism. He was still lurking beneath the shadows of the Cultural Revolution and the Gang of Four. His words remind us nonetheless of how much has changed since the East was Red. They cannot come back now to embarrass Deng Xiaoping, who died in 1997 at 92 years. His successors are doubtless grateful that the people of China and the rest of the world failed to take them to heart. Deng’s protestations to the UN are quoted towards the end of China’s Silent Army. The thesis developed by Spanish journalists Juan Pablo Cardenal and Heriberto Araujo in the course of their extraordinary international investigations is that China is creating “a new, informal empire”, and not only in the developing world.

Marilyn Bohn is the owner of Get it Together Organizing, a business dedicated to developing practical organizing solutions that help individuals and business professionals live clutter-free and productive lives. She is the author of “Go Organize! Conquer Clutter in Three Simple Steps” and is an experienced, enthusiastic public speaker, a member of NAPO  (National Association of Professional Organizers) and the author of hundreds of articles covering various organizing topics. Marilyn takes the often stressful subject of organizing and breaks it down into a simple, easy to understand system. Her methods are both eye-opening and encouraging! She has a passion for helping others reach their personal goals and living a better, clutter-free life!

Professors in the Department of Psychology at the University of California, Los Angeles, Thomas N. Bradbury and Benjamin R. Karney are among the world’s leading scholars of social relationships, interpersonal communication, marriage, and well-being. Through in-depth interviews and detailed observations of thousands of couples, Drs. Bradbury and Karney have discovered the surprising ways in which personal histories, current life circumstances, and specific forms of interpersonal communication all combine to determine the quality and course of couples’ intimate lives. Their findings have been reported in more than 250 scientific articles and book chapters, and their 1995 review article is now the most widely-cited theoretical analysis of marriage published in the past century. On two separate occasions, the National Council on Family Relations has recognized Bradbury and Karney with the Reuben Hill Research and Theory Award for Outstanding Contributions to Family Science, and their co-authored text and accompanying video series, Intimate Relationships, has been used by thousands of undergraduates across the US and Canada. Translating and communicating research findings is central to their mission as scholars, and toward this end they founded and co-direct the Relationship Institute at UCLA, a center dedicated to engaging the general public with lectures, seminars, and workshops on new discoveries in the field of relationship science.

In a time when all the news seems bad, people are searching for a little dose of hope. For those in the thick of troubling times, Ronda Rich offers heaping helpings of comfort and sound advice in There's A Better Day A-Comin'. Here Rich shares stories of courage, spunk, and perseverance that she has either witnessed or (as in the case of Paula Deen and race car champion Dale Earnhardt), learned in conversation with them as they personally told their stories of dark times that turned brighter than their wildest imaginations. Rich knows that there is incredible power in stories, especially those that are true and have strong, wise lessons to impart. Incorporating her Southern storytelling style and vernacular, There's A Better Day A-Comin' is a collection of Rich's feel-good true stories that folks can use for inspiration and encouragement.

"Gai See" is the Cantonese term for Chinese outdoor street markets. You never know just what you may find. Join a little boy as he shops with his family members throughout the seasons and discovers the many magical curiousities found there - from fresh noodles and velvety slippers in the springtime, to tofu and tanks of fish, exotic starfruits and lychees in the summer, and from incense, sweets and roasted duck in the autumn to herbs and vegetables and firecrackers for Chinese New Year in the winter! This cultural and multi-generational tour of "Chinatown" will delight readers with its rhyming text and lush, colourful illustrations. An author's note and glossary is also featured in the back.

THE HEALING CELL is an easy to read, carefully researched, and clear-eyed view of medicine many decades in the making that is now paying off with treatments that repair damaged hearts, restore sight, kill cancer, cure diabetes, heal burns, and stop the march of such degenerative diseases as Alzheimer's, multiple sclerosis, and Lou Gehrig's disease. The emotionally and intellectually stimulating stories throughout the book dramatically illustrate that stem cell therapies can change the way we live our lives after being afflicted by a disease or trauma. The book is the result of a unique collaboration between the Vatican's Pontifical Council for Culture and the Stem for Life Foundation. It includes a special address by His Holiness Benedict XVI, urging increased support and awareness for advancements in adult stem cell research.

This fascinating biography provides a detailed portrait of the high-energy, charismatic international superstar and frontman of the ever-popular band, Bon Jovi. The book charts Jon's relationship with the other band members who have their fair share of rock and roll stories - sex, booze, burnouts, health and women problems. Although rock music is Jon Bon Jovi's first love, he has more recently developed an interest in acting - starring in various hit TV shows such as Ally McBeal and Sex and the City and attracting critical acclaim for his role in World War II hit film, U-571. He has also scored film music, with his score for Young Guns earning him an Oscar nomination. Bestselling writer Laura Jackson explores the personality, character, drive and the determination that have taken him from playing New Jersey clubs through all the groupie excess and glamorous indulgence to where the band is today. Two new chapters in this updated edition detail his recent work for charity, his involvement in politics and football and also give an update on the band's new albums and tours.

It's been said that every woman is a mystery waiting to be solved... And for as long as women have been around, no one has unraveled the enigma that is the feminine of the species - until now. In this fun, fascinating, head-to-toe female look at bodies, brains, love, sex and shiny objects, the answers to the questions that have confounded humanity for ages are finally revealed! Within this book are the answers to more than one hundred often-asked questions about women. Here, science writer Patricia Barnes-Svarney offers insights into the minds and bodies of the fairer sex, such as... Why do pregnant women have cravings? How do the media affect a woman's brain? Why should women be concerned about germs? And why do women crave more sex in the summer?

Looking for help making smarter, more profitable high-end investment decisions? Why buy ten books that cover each of the major topics you need to understand, when "High-Powered Investing All-In-One For Dummies" gives you ten expert guide for the price of one? This hands-on resource arms you with an arsenal of advanced investing techniques for everything from stocks and futures to options and exchange-traded funds. You'll find out how to trade on the FOREX market, evaluate annuities, choose the right commodities, and buy into hedge funds. And, you'll get up to speed on using business fundamentals and technical analysis to help you make smarter decisions and maximize your returns. You'll also find ways to be as aggressive as your personality and bank account allow, without taking foolish or excessive risks. Discover how to: Conduct preliminary research Evaluate businesses Invest for growth and income Minimize your investing risk Read financial statements Understand your tax obligations Trade foreign currencies, futures, and options Get a feel for markets and react quickly to fluctuations Spot and forecast pricing trends Take advantage of online trading innovations The key to expanding your investment opportunities successfully is information. Whether you're just beginning to explore more advanced investing or have been dabbling in it for a while, "High-Powered Investing All-In-One For Dummies" gives you the information, strategies, and techniques you need to make your financial dreams come true.

Packed full of fascinating facts and strange tales about simply unbelievable but totally true stories, this new book celebrates the incredible and the bizarre in our world today. Featuring a wealth of amazing images throughout, Ripley’s Believe It or Not! Simply Shocking! is a 384-page extravaganza featuring, among many others, a man who pulled a minibus along with his eyelids, the extreme sportsman who kayaked down a 120-ft waterfall, the office chair racing championships, a dentist with no hands, and a surfing rat!

After four decades in the music industry, Michael Bolton has become one the most successful musicians of our time. THE SOUL OF IT ALL is his backstage pass into his life lived thus far-into the venues, busses, limos, and hotel rooms of stardom, and finally into his home and heart. His story will go long and dive deep, not only into his self-proclaimed "vagabond vampire" life, but also into the belly of the beast that is the music industry, with its joys, follies, and torments. From a 14 year old kid performing in dive bars in his hometown of New Haven, CT, to struggling to provide for his wife and kids, to finally breaking through with the Soul Provider album, and going on to sell more than 53 million albums and singles worldwide, Bolton has fought for and earned a life most just dream of. THE SOUL OF IT ALL is his life, chock-full of all the incredible stories, and the star-studded cast you'd expect, including: Luciano Pavarotti, Paula Abdul, Cher, Bob Dylan, Barbara Streisand, Kanye West, Jay-Z, Lady Gaga, Otis Redding, Ray Charles, Placido Domingo, Renee Fleming, Bon Jovi, Wynonna Judd, BB King, Patti LaBelle, Carlos Santana, Nicolette Sheridan, Teri Hatcher and others...

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public’s imagination with innovative car design and top quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.                       But then GM’s leadership began to put their faith in numbers and spreadsheets. Determined to eliminate the “waste” and “personality worship” of the bygone creative leaders and maximize profitability, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed.                                                                                                In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As Vice Chairman, he launched a war against the penny-pinching number-crunchers who ran the company by the bottom line, and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM customers.                                        After emerging from bankruptcy in 2009, GM is finally back on track thanks in part to its embrace of Lutz’s philosophy with acclaimed new models like the Chevrolet Volt, Cadillac CTS, Chevrolet Equinox, and Buick LaCrosse.                               Lutz’s common-sense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry. As he writes “It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.”

When Menopause: Bridging the Gap Between Natural and Conventional Medicine officially hit stores, a first printing of 5000 copies had already sold out and a second printing is going fast. Those figures are good news for the three Vermonters who collaborated on the 132-page project: Winooski resident Lorilee Schoenbeck, a naturopathic physician, Burlington OB-GYN Dr. Cheryl A. Gibson and Hinesburg psychiatrist M. Brooke Barss. They attribute their instant-bestseller status to last month’s abrupt halt of the Women’s Health Initiative, a major national study of hormone replacement therapy (HRT), after researchers detected an increased risk of breast cancer with long-term use. “The timing is unbelievable,” muses Gibson, a clinical associate professor at the University of Vermont’s College of Medicine. “What we address in the book is actually reflected in that study. So the results are a confirmation of our work, with real science behind it.”

Dr. Ira Byock, one of the foremost palliative-care physicians in the country, argues that end-of-life care is among the biggest national crises facing us today. In addressing the crisis, politics has trumped reason. Dr. Byock explains that to ensure the best possible care for those we love - and eventually ourselves - we must not only remake our healthcare system, we must also move past our cultural aversion to talking about death and acknowledge the fact of mortality once and for all.

For an accident-prone "normal girl from Norfolk" who didn't run a serious race until she was 25, Chrissie Wellington has done pretty well for herself. A multiple world champion and record-holder, she remained unbeaten in 13 straight races at her chosen event, the Ironman triathlon, before her retirement in December. And what a fiendish event it is – a 2.4-mile swim followed by a 112-mile bike ride, topped off with a marathon. Wellington's account of how she graduated from entering her first marathon on a whim in 2002 to the Ironman – surely Ironwoman would be more apt – title five years later is inspirational in the truest sense, because she feels strongly that sport can make ordinary people do extraordinary things. She was helped/bullied on her way by a tyrannical coach with a chequered past but was obviously deeply competitive by nature, and her accounts of the more brutal aspects of Ironman are not for the squeamish; if a competitor was illegally slipstreaming her in the cycling phase, for instance, she would let fly an airborne stream of pee to make them back off.

For beloved superstar Marie Osmond, one gift that her mother gave her stands above the rest: the gift to trust and follow her heart. Even when her path seemed bleak, it was this unwavering faith that allowed her to follow her dreams, both professional and personal, and survive the hardest times in her life. Like so many women out there, Marie has struggled through years of being a single parent and a working parent, while juggling the need to be there for her children and still be there for her other “family,” the multitude of fans and followers who look up to her. Through it all, Marie has turned to the person who helped her through every stage of her life and her career: her mother. Drawing on the wisdom that Olive Osmond imparted over the years, Marie weaves a rich, touching, and honest memoir about her life offstage and off-camera, where she took on her most important role: motherhood. Through her personal delights, dreams, downturns, and devastating tragedy, Marie offers insights on creating a strong family, raising happy and independent children and, especially, moving forward when it seems impossible to do so.

Mr. Obama’s new book, “The Audacity of Hope” — the phrase comes from his 2004 Democratic Convention keynote address, which made him the party’s rising young hope — is much more of a political document. Portions of the volume read like outtakes from a stump speech, and the bulk of it is devoted to laying out Mr. Obama’s policy positions on a host of issues, from education to health care to the war in Iraq. But while Mr. Obama occasionally slips into the flabby platitudes favored by politicians, enough of the narrative voice in this volume is recognizably similar to the one in “Dreams From My Father,” an elastic, personable voice that is capable of accommodating everything from dense discussions of foreign policy to streetwise reminiscences, incisive comments on constitutional law to New-Agey personal asides. The reader comes away with a feeling that Mr. Obama has not reinvented himself as he has moved from job to job (community organizer in Chicago, editor of The Harvard Law Review, professor of constitutional law, civil rights lawyer, state senator) but has instead internalized all those roles, embracing rather than shrugging off whatever contradictions they might have produced.

It’s Your Move: How to Play the Game and Win the Man You Want by Nick Savoy that features highlights of the new book plus never-before-revealed details about how Nick Savoy and Erika Awakening met, and how this top-notch dating coach inspired her to begin a whole new career.

Not For Turning is the first volume of Charles Moore's authorized biography of Margaret Thatcher, the longest serving Prime Minister of the twentieth century and one of the most influential political figures of the postwar era. Charles Moore's biography of Margaret Thatcher, published after her death on 8 April 2013, immediately supersedes all earlier books written about her. At the moment when she becomes a historical figure, this book also makes her into a three dimensional one for the first time. It gives unparalleled insight into her early life and formation, especially through her extensive correspondence with her sister, which Moore is the first author to draw on. It recreates brilliantly the atmosphere of British politics as she was making her way, and takes her up to what was arguably the zenith of her power, victory in the Falklands. (This volume ends with the Falklands Dinner in Downing Street in November 1982.) Moore is clearly an admirer of his subject, but he does not shy away from criticising her or identifying weaknesses and mistakes where he feels it is justified. Based on unrestricted access to all Lady Thatcher's papers, unpublished interviews with her and all her major colleagues, this is the indispensable, fully rounded portrait of a towering figure of our times.

Compiled from the 22 issues and six years that constituted the life of "Gentry" magazine, "The Gentry Man" aims to highlight the best of the culturally impactful magazine's lifespan. The collection is billed as "A Guide for the Civilized Male", much of its content applicable to men then and now. Moreover, the book is a snapshot of mid-century manliness, showing the perceived ideals of a generation of post-war men searching for guidance in peacetime. Uniting the content is Gentry's phenomenally creative layout, which changes vastly with from page to page.