Pop stars will always have their die-hard fans, and superstar Lady Gaga (real name Stefani Germanotta) is no different. Lady Gaga calls her fans “little monsters,” and in Monster Loyalty, marketing and social media author and speaker Jackie Huba shows why the singer known for her outrageous costumes and mega-hits can serve as a model for developing sustained customer loyalty. Huba, whose previous books are Creating Customer Evangelists and Citizen Marketers, draws seven key business lessons from Gaga’s career: focus on your one percenters, lead with values, build community, give fans a name, embrace shared symbols, make them feel like rock stars, and generate something to talk about.
5 in stock
|Dimensions||22 x 15 x 2 cm|
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- Fun, easy-to-understand definitions for words in every letter of the alphabet.
- Silly cartoons make definitions really stick.
- A humorous approach encourages kids to let loose with language, experiment and have fun.
- 384 pages of laughter & learning.
- And more! There are hours of fun words and their meanings to explore with your kids.
- Monthly real-world eating plans
- Hot and healthy workouts that you can fit into a busy schedule
- Ideas to up the feel-good moments in your day
Examines the rise and fall of Ireland's economy due to the global financial crisis of 2008, incompetence, and political corruption.
The death of the Celtic tiger is not an extinction event to trouble naturalists. There was, in fact nothing natural about this tiger, if it ever really existed. The "Irish Economic miracle" was built on good old-fashioned subsidies (from the European Union) and the simple fact that until the 1980s Ireland was by the standards of the developed world so economically backward that the only way was up. And as it began to catch up to European and American averages, the Irish economy could boast some seemingly remarkable statistics. These lured in investors, the Irish deregulated and all but abandoned financial oversight, and a great Irish financial ceilidh began. It would last for a decade. When the global financial crash of 2008 arrived it struck Ireland harder than anywhere - even Iceland looked like a model of rectitude compared to the fiasco that stretched from Cork to Dublin. There was an avalanche of statistics as toxic as the property-based assets that lay beneath many of them: * The International Monetary Fund was predicting that Ireland's Gross Domestic Product (GDP) would shrink by 13.5 per cent in 2009 and 2010 - the worst performance among all the advanced economies and one of the worst ever recorded in peacetime in the developed world. * Government debt almost doubled in a year. * In May 2008, EURO13.5 million was paid for a 450-acre farm in Warrenstown, County Meath - one of the highest prices ever paid for agricultural land anywhere in the world. By 2009 the level of debt among Irish households and companies was the highest in the European Union. * The country's gross indebtedness was larger than Japan's, which has thirty times the population. * Between 1994 and 2006, the average second-hand house price in Dublin increased from EURO82,772 to EURO512,461 - a rise of 519 per cent. By 2009 Irish house prices had fallen more rapidly than any others in Europe. * With a fifth of its office spaces empty, Dublin had the highest vacancy rate of any European capital and was rated as having the worst development and investment potential of twenty-seven European cities. * The Irish stock exchange fell by 68 per cent in 2008 * The average Irish family had lost almost half its financial assets * Unemployment rose faster than in any other Western European country, increasing by 85 per cent in a year. * Ireland's bad bank, the National Assets Management Agency (Nama), which had to take over EURO90 billion in loans to developers from banks that would otherwise be insolvent holds more assets [sic] than any publicly quoted property company in the world, dwarfing giants such as GE Capital Real Estate and Morgan Stanley Real Estate, which own assets of EURO60 billion and EURO48 billion respectively. And under all this rubble lay the corpse of the Celtic Tiger. How Ireland managed to achieve such a spectacular implosion is a stunning story of corruption, carelessness and venality, told with passion and fury by one of Ireland's most respected journalists and commentators.